Sparked by Beauty
AVON - Integrated Campaign Avon has spent decades opening doors for women who didn't have them, turning beauty into an opportunity for financial independence.
For International Women's Day, we wanted to celebrate the Reps whose lives had been transformed by that mission. Incredible journeys sparked by beauty.
We launched a global integrated campaign that put their stories centre stage with an ownable visual language that translates across every local markets.
Graphic design
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Illustration
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Activation ideation
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Graphic design • Illustration • Activation ideation •
We encouraged Avon reps to celebrate and tag someone on social media who inspires them, using branded social stickers.
I also devised a PRable purpose initiative to propel the IWD campaign from communication to action by offering make-up services and products to women with job interviews. By partnering with a women’s work charity or launching an in-house program utilizing Reps, Avon could provide vital support and spark confidence where it’s needed most.