Sense Sign School
Sense - Engagement CampaignA video-led campaign helping UK disability charity Sense re-frame public preconceptions of disability and reach new audiences.
Sense Sign School features 15-year-old Tyrese, who brings cheekiness and charm to the seven free British Sign Language lesson videos we created for the campaign.
Launching during lockdown, the series was a hit, generating a PR reach of 15 million people, over 80,000 sign-ups, and beating its targets by 1,120%. The campaign was featured by major news outlets including BBC, ITV, Sky, and Channel 5. It won a DMA bronze award and was ‘highly commended’ at the Third Sector Awards.
Concepting
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Art direction
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Video direction
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Storyboarding
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Set & prop design
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Concepting • Art direction • Video direction • Storyboarding • Set & prop design •
