Sense Sign School

Sense - Engagement Campaign

A video-led campaign helping UK disability charity Sense re-frame public preconceptions of disability and reach new audiences. 

Sense Sign School features 15-year-old Tyrese, who brings cheekiness and charm to the seven free British Sign Language lesson videos we created for the campaign.

Launching during lockdown, the series was a hit, generating a PR reach of 15 million people, over 80,000 sign-ups, and beating its targets by 1,120%. The campaign was featured by major news outlets including BBC, ITV, Sky, and Channel 5.

DMA bronze award winner, and ‘highly commended’ at the Third Sector Awards, winning GOOD ‘Agency of the Year’.